This is an important one, so let’s get straight to the point: Sometimes a business will have a website set up, and then assume that’s that, and leave it well alone. This is, I think, a bit too laid back an approach to what can potentially be a great tool for your business. If you keep your website up to date and make sure your clients and contacts are aware of it’s existance, it can carry a lot of extra promotional power for your business.

Our business stationery promotes the company's website, so the web address is seen often by people we meet and correspond with. Click to enlarge.

One of the best (and most cost effective) ways to get people to remember that you have a website is to show them the address a lot. But in a subtle way. People hate having things shoved down their throats every 5 minutes. This doesn’t sound like the easiest thing to do, but actually it’s really quite simple. Just make sure you include your web address on all your company materials. Here’s a quick list to get you thinking - don’t just stop there though! There are no-end of opportunites to get your company’s website address out there.

Business Stationery

Include your website address on…

• your company’s headed paper.
• compliment slips.
• business cards.
• presentational folders (this works well on the inside pocket, with your other contact details).

These merchandising materials advertise the company's website too

Merchandising Materials

You can also include it on any promotional gifts and things your company has, such as…

• ballpoint pens.
• notepads and Post-It pads.
• stickers and transfers.
• clothing (baseball caps, t-shirts, etc).
• mugs.
• usb drives (this one’s great, because chances are people will be near a computer when they see it!)

It doesn’t stop there though. There are a few other places you can put the address too:

• When making comments on people’s blogs, and setting up profiles on networking sites or online forums, there is often the option to add a website address. You know what to do. This is also a good one for helping with your search engine rankings, as links back to your site from others will improve your website’s credability.
• You can also add the address to your business email signature, so it automatically appears at the bottom of your emails with your name and other contact details.
• If you have any company vehicles, such as vans or trucks, you may already have decals with the company name and phone number - this is another great place to put your business website address.

All these ideas are great for getting your website into people’s consciousness, without annoying them. Your site then allows people to get some information about your company at their own convenience.