Statistics software like Google Analytics make it easy enough to know how your visitors are finding you; but what about the ones who aren’t finding you?

All too often, website owners target their keywords to what they think their clients are looking for rather than what they’re actually searching for. A specialised product may have plenty of jargon surrounding it which most people may not be aware of, so perhaps it’s not the best idea to include it? Then again maybe people are using the buzz words… What about geographical searches? Should you include your town or county in your keywords for example?

Unfortunately there’s no hard and fast rule. There are billions of websites covering just as many subjects so it’d be naive to suggest that one size fits all. What’s the solution then, I hear you ask? Get your hands dirty with Google’s Keyword Tool!

It’s a free service that lets you search by keyword or keyphrase to find out how popular it is. Not only do you get relatively precise local and monthly statistics but also suggestions on related keywords. Just visit https://adwords.google.co.uk/select/KeywordToolExternal and type some keywords into the box to get started. Find a popular keyword and start optimising your clever little site yourself, today, for free!