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Posts Tagged ‘Ecommerce’

New Feature: Google Checkout

Wednesday, June 3rd, 2009

From now on, as well as being able to create extra pages, embed videos and get detailed information about your visitors, you can now even sell products and services through your clever little site.

We’re doing this through Google Checkout, which is another one of Google’s great new services. A whole bunch of online sellers have already chosen Google Checkout over various other e-commerce providers such as PayPal due to Google’s straightforward, simple approach, great support and up-to-date information.

Sounds brilliant, so how do I use it?

  1. If you don’t already have one, you’ll need to create an account with Google and then sign up for the Google Checkout service. You can do this by going to http://www.google.com/checkout and clicking the “Sign Up Now” link under the Sell with Google Checkout heading.
  2. Use your Google Checkout account to generate your Google Checkout code for each product. You should see something like this:
    Choose your options...

    Choose your options...

    Followed by this:

    ... and generate your Google Checkout code

    ... and generate your Google Checkout code

  3. Now you’ve got the code you need, log in to your clever little site, and go to the page you want to put the product button onto, and click the “Google Checkout” button on the toolbar.
    Click the Google Checkout button...

  4. In the window that pops up, simply paste in the code from Google and then click “Insert”. When you go to do this again for another product, the second piece of code will already be there for you, as this part should always be the same anyway.
    Paste your code into the window that appears...

  5. You’ll see a placeholder appear on your page, which represents your new Google Checkout button. You can move this around the page in the same way you would an image, or delete it again in the same way you would with any text or images.

    If you save your changes and click “View Changes” to view your site normally, you’ll see the new buttons appear on your page, ready to be used.

    Your Google Checkout placeholder...

    Your Google Checkout placeholder...

    ... and it's equivalent button on your site

    ... and it's equivalent button on your site

Okay, cool. So what can I do now?

Well, here’s a few ideas: You could create an online art gallery and sell one-off items you’ve created, like paintings or sculptures. Or, you could utilise all those extra pages and create a full blown online e-commerce shop. You could even use your website as an online box office and sell event tickets through it.

The possibilities are endless!

From Little Acorns: Branching Out Into Ecommerce

Wednesday, April 8th, 2009

Warning: Please be prepared for more tree-related jokes and puns in the following blog post.

Make yourself a home in the forest of Ecommerce with a clever little site

Make yourself a home in the forest of Ecommerce with a clever little site

Yes, it’s important to remember that age-old proverb: “From little acorns, mighty oaks grow.”

For an established business, it can be difficult to take the first steps into Internet business, the cornerstone of which is, of course, a great website. Many businesses try to throw themselves in at the deep end of Ecommerce, with a large, comprehensive online shop.

There’s a lot for a business to think about in this scenario. “How do we take payments online? Should we list all our products and services, or just the most popular ones? Should we be managing stock through the website?” etc. We often find that people end up not being able to see the wood for the trees (boom boom).

Instead, allow me suggest a much more manageable approach. Until you’re sure people will use your website and buy online from you, don’t worry about an online shop. You can use a clever little site to establish your company’s online presence, list your products and services, and allow people to call or email you to place an order.

For many businesses, communicating with clients is pretty much essential when doing business with them, so this shouldn’t be a major issue anyway. Indeed, many people don’t like to part with money until they have spoken to a representative of a company they’re looking at.

If you’ve got a special deal going on, or some important piece of company news, you can always thicket (haha) on your website too.

So, in this way, you can use a clever little site as a tool to generate business for a fraction of the price of a full blown Ecommerce site. Then, when it starts generating more work than your staff can handle, or all your clients start clamouring for online payment facilities, you can think about upgrading your current site.

When that time comes, you will be able to draw on the experiences you’ve already accumulated, and make much more informed decisions on how your Ecommerce roots should spread (there was another). And you may find that money does indeed start growing on your Ecommerce trees (and another).

Don’t worry about losing your website address either - you’ll be able to take that with you too, whenever you want. Just let us know - we won’t mind. So there’s no need to call the copse (hahaha).

Okay. No more tree jokes. I’m done. Sorry everyone.