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UK Jobless Total Hits 2.2 Million - an ideal time to Get Clever

Wednesday, May 13th, 2009

Now is the time many are deciding to start up their own business

The fear of unemployment is very real for those currently employed and as the BBC reported they have real concern for their welfare and that of their families;

“The number of people out of work in the UK rose 244,000 to 2.22 million in the first three months of 2009, the Office for National Statistics (ONS) said.”

From the BBC News - click here to view

The clever little site, originally for Startups enabling them to test the water with an Internet Website that only costs £99 per year, could be exactly what those who have found themselves out of a job need to start generating another income. With so many people being made redundent an alternative source of income is paramount and an obvious choice is advertising a service on the Internet via a website.

For many they will be very cautious with their money, and rightly so; not only could the next source of income be a while away but the perceived costs of websites may make the idea of advertising online not a viable option.

£99 for the 1st year will give you everything you need

The clever little site is (obviously in our opinion) the best product for those where cash and time is a premium. Our websites require no further fees other the £99 per year and no website building or HTML experience. You can have a website in minutes and be adding text and images to inform potential clients of your services. As we say “don’t build it, get clever“, forcus on getting your services in front of your clients in the quickest time possible. Good

Try our Free Online Website Demonstration by clicking this link

Best wishes form all at the clever little site

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IFAs Urged To Get Themselves Online

Thursday, April 16th, 2009
IFA Life are urging their members to get a website for their business

IFA Life are urging their members to get a website for their business

IFA Life, the leading social network for financial advisors worldwide, is urging its members to capitalize on the benefits offered by the Internet. They believe (quite rightly) that a decent looking, up-to-date website, with useful information, could make all the difference to generating new business in the coming year. In their business website article, they say that having a decent website is as essential to a business as having a logo, business card and letterhead.

The easiest solution they suggest to IFAs is what they’re calling a “brochure website” - a straightforward, five page site that provides relevant information about your business to your current and potential clients. This includes your services, process, information about your advisors and your contact details.

You know what’s coming now, right? Yeah, you guessed it. The websites we provide are absolutely perfect for this. They’re very affordable, and easy to use. There’s a wide range of professional, business-oriented templates to choose from, which can then be customised with your company’s logo and imagery, and you have the ability to change and update the information on there whenever you like, for free. You don’t need any special software or expertise, either.

In your PJs at 3am? Not a problem. Just grab your laptop and get stuck in. Spare 20 minutes between meetings? Fine, fine, fine. Just login, choose the page and start typing. Just staggered in from the pub, with a brilliant new vision for your company involving wild lions and a fleet of bendi-buses? To be honest, it might be best to write that one down and have another look in the morning, but at the end of the day, if you want to put it on your website, you’re the boss. It does sound like a fairly spectacular idea, after all.

While the IFA Life article does say that such “brochure websites” are fairly low maintenance in that they only need to be updated occasionally, it does still pay to keep things fresh. There’s no need to re-write your entire site every few weeks, but keeping an eye on your content and making sure fresh information appears fairly regularly does still pay dividends - it keeps your clients interested, and can also help with your search engine rankings, too. In these financially turbulent times, IFAs should be keeping their finger tightly on the pulse, and what better way to reflect your awareness than through your website?

Like we said in our last blog, more and more people are turning to Internet websites for information and advice, including older people with money to invest, which is also highlighted in another article on IFA Life’s site, so the decision to get a website for your company is definitely a smart one.

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Being Seen: Promoting Your Website

Thursday, April 2nd, 2009

This is an important one, so let’s get straight to the point: Sometimes a business will have a website set up, and then assume that’s that, and leave it well alone. This is, I think, a bit too laid back an approach to what can potentially be a great tool for your business. If you keep your website up to date and make sure your clients and contacts are aware of it’s existance, it can carry a lot of extra promotional power for your business.

Stationery Promoting Website

Our business stationery promotes the company's website, so the web address is seen often by people we meet and correspond with. Click to enlarge.

One of the best (and most cost effective) ways to get people to remember that you have a website is to show them the address a lot. But in a subtle way. People hate having things shoved down their throats every 5 minutes. This doesn’t sound like the easiest thing to do, but actually it’s really quite simple. Just make sure you include your web address on all your company materials. Here’s a quick list to get you thinking - don’t just stop there though! There are no-end of opportunites to get your company’s website address out there.

Business Stationery

Include your website address on…

  • your company’s headed paper.
  • compliment slips.
  • business cards.
  • presentational folders (this works well on the inside pocket, with your other contact details).
These<br /> merchandising materials advertise the company's website too

These merchandising materials advertise the company's website too

Merchandising Materials

You can also include it on any promotional gifts and things your company has, such as…

  • ballpoint pens.
  • notepads and Post-It pads.
  • stickers and transfers.
  • clothing (baseball caps, t-shirts, etc).
  • mugs.
  • usb drives (this one’s great, because chances are people will be near a computer when they see it!)

It doesn’t stop there though. There are a few other places you can put the address too:

  • When making comments on people’s blogs, and setting up profiles on networking sites or online forums, there is often the option to add a website address. You know what to do. This is also a good one for helping with your search engine rankings, as links back to your site from others will improve your website’s credability.
  • You can also add the address to your business email signature, so it automatically appears at the bottom of your emails with your name and other contact details.
  • If you have any company vehicles, such as vans or trucks, you may already have decals with the company name and phone number - this is another great place to put your business website address.

All these ideas are great for getting your website into people’s consciousness, without annoying them. Your site then allows people to get some information about your company at their own convenience.

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