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Start Your Own Business

Monday, April 6th, 2009

… with an easy start-up website. Why not? Here’s a bunch of reasons why right now might be a really good time to give that entrepreneurial idea some serious consideration, and maybe think about starting your own business.

  • People are looking for work. In the current economic climate, a lot of people are already finding it hard to find work, so if you’re able to create jobs for them, you should find it easy to find people to fill the vacancies.
  • Banks are looking for worthwhile investments. While banks are no longer carelessly lending out money they may not see again, it is still in their interest to be lending out and investing money in viable businesses. If you can present a solid business plan and valid market research to back it up, the banks should still be listening.
  • You may already be out of work yourself. A lot of people put off starting their own business as they are busy with their current job, working for another employer. However, with recent job losses and redundancies from large corporations who are “slimming down” their operations, many people are no longer in this situation.
  • You can do something you love, instead of “working”. The Chinese philosopher Confucius once said: “Choose a job you love, and you will never have to work a day in your life.” This is exactly what starting your own business can allow you to do. By running a business that focuses on something you’re passionate about, you can indulge that passion whilst earning a living. Also, it won’t feel so much like hard work, and you’ll find that your enthusiasm for what you’re doing is infectious, and people will be interested in what you have to say.
  • You stand to gain a great deal. If your new business grows and is successful, you’ll be the owner of a valuable financial asset, that keeps on giving. You could be the next Richard Branson. He started off selling Christmas trees in his hometown. Then he sold records out of a room above a Doc Marten’s outlet, which, as he had no money, he managed to rent for free, after persuading the shop owner that the extra foot traffic through the store would help sell more boots (which apparently it didn’t). And look where he is now. So we’ll see you in the pits of the next season’s Formula 1 championship, right?

Richard Branson gets some pretty good VIP treatment in the pits

From humble beginnings, Richard Branson is now a player in the world of F1 racing

So what are you waiting for? If you have an idea, develop it into something you can run really with.

New businesses are starting up at a rate of thousands and thousands each month - there’s no reason you can’t be one of these have-a-go entrepreneurs too.

In these challenging times it’s important to remember one thing - in every difficulty, there is an opportunity.

Being Seen: Promoting Your Website

Thursday, April 2nd, 2009

This is an important one, so let’s get straight to the point: Sometimes a business will have a website set up, and then assume that’s that, and leave it well alone. This is, I think, a bit too laid back an approach to what can potentially be a great tool for your business. If you keep your website up to date and make sure your clients and contacts are aware of it’s existance, it can carry a lot of extra promotional power for your business.

Stationery Promoting Website

Our business stationery promotes the company's website, so the web address is seen often by people we meet and correspond with. Click to enlarge.

One of the best (and most cost effective) ways to get people to remember that you have a website is to show them the address a lot. But in a subtle way. People hate having things shoved down their throats every 5 minutes. This doesn’t sound like the easiest thing to do, but actually it’s really quite simple. Just make sure you include your web address on all your company materials. Here’s a quick list to get you thinking - don’t just stop there though! There are no-end of opportunites to get your company’s website address out there.

Business Stationery

Include your website address on…

  • your company’s headed paper.
  • compliment slips.
  • business cards.
  • presentational folders (this works well on the inside pocket, with your other contact details).
These<br /> merchandising materials advertise the company's website too

These merchandising materials advertise the company's website too

Merchandising Materials

You can also include it on any promotional gifts and things your company has, such as…

  • ballpoint pens.
  • notepads and Post-It pads.
  • stickers and transfers.
  • clothing (baseball caps, t-shirts, etc).
  • mugs.
  • usb drives (this one’s great, because chances are people will be near a computer when they see it!)

It doesn’t stop there though. There are a few other places you can put the address too:

  • When making comments on people’s blogs, and setting up profiles on networking sites or online forums, there is often the option to add a website address. You know what to do. This is also a good one for helping with your search engine rankings, as links back to your site from others will improve your website’s credability.
  • You can also add the address to your business email signature, so it automatically appears at the bottom of your emails with your name and other contact details.
  • If you have any company vehicles, such as vans or trucks, you may already have decals with the company name and phone number - this is another great place to put your business website address.

All these ideas are great for getting your website into people’s consciousness, without annoying them. Your site then allows people to get some information about your company at their own convenience.

Clear Desk, Clear Mind: Zen For Your Business

Tuesday, March 31st, 2009

As I sit at my desk this afternoon, I feel a little distracted. Not by anything in particular, but focus isn’t coming to me. Something’s not quite right. Let’s try and see what’s wrong with this picture.

My desk. Not very tidy.

My desk. Not very tidy.

Oh yeah, that’s it. My desk is a total mess. Let’s see what I can do about this…

My desk. In new state of zen tidyness.

My desk. In new state of zen tidyness.

Yes, yes, I know. I am the greatest tidier-upper ever to walk the earth. And what’s this? I feel my focus rushing back! My colleague Jon was telling me a while ago about some CEO or company director who’s book he’d read recently. He said that the guy claims to tidy his desk 4 times every day. There must be a reason for that. What vital information can we glean from it?

  1. He is a very messy guy.
  2. Tidying up is GOOD.

Yes, as much as some of us hate it, tidying up is a good thing. Having a clear environment to work in helps you focus and helps reduce your stress levels. Tidy offices and businesses means less stressed and overall happier and more productive employees. A tidy place to relax is also really good at helping you unwind outside the workplace too.

“That’s all very well Alex, and I can see that you are a great tidier-upper… but how does this apply to websites?”

Well, pretty much the same goes for websites, really. Studies have shown that messy websites stress people out and make them lose their focus. People’s stress levels go up when finding the information they need is confusing or complicated. Simple, straightforward design and a clear layout help users get the results they want without anything hindering them, and that makes them happy. And all businesses wants happy customers.

So, when you’re writing for your website, remember these few golden rules.

  • Be clear and concise. Don’t waffle on for ages, or talk needlessly about things that aren’t relevant.
  • Make sure your website’s pages are tidy. Don’t throw images and stuff all over the place, and format all the text like a typesetter who’s been pushed over the edge.
  • If you need to put a lot of information on a page, try to seperate it into blocks. Consider using bold formatting to highlight key words in a paragraph. This will help people scanning through the text get an idea of what you’re saying, without having to read every word.

And that’s enough for now. Until next time, I wish you all a stress-free and tidy day.

Top 10 Tips For Choosing A Domain Name

Tuesday, February 24th, 2009

Choosing a good domain name is a very important first step to owning a successful website.

Your domain name is how people find your website online - for example bills-fishing-supplies.co.uk is a domain name. Somebody types this in and they are taken to a Fishing Supplies website someone called Bill has set up - and chosen a very appropriate domain for!

But what constitutes good? In this article, we’ve compiled a top ten list of DO’s and DON’T’s when it comes to picking the perfect web address.

(more…)

Clever Little Sites For Everyone

Tuesday, February 17th, 2009

The Primate Troop are rather chuffed that the clever little sites are gaining momentum: More and more of you are signing up, and some of you are making some really good looking websites using the templates. Keep an eye on our new clever little members page for some of our favourites!