IFA Life are urging their members to get a website for their business
IFA Life, the leading social network for financial advisors worldwide, is urging its members to capitalize on the benefits offered by the Internet. They believe (quite rightly) that a decent looking, up-to-date website, with useful information, could make all the difference to generating new business in the coming year. In their business website article, they say that having a decent website is as essential to a business as having a logo, business card and letterhead.
The easiest solution they suggest to IFAs is what they’re calling a “brochure website” - a straightforward, five page site that provides relevant information about your business to your current and potential clients. This includes your services, process, information about your advisors and your contact details.
You know what’s coming now, right? Yeah, you guessed it. The websites we provide are absolutely perfect for this. They’re very affordable, and easy to use. There’s a wide range of professional, business-oriented templates to choose from, which can then be customised with your company’s logo and imagery, and you have the ability to change and update the information on there whenever you like, for free. You don’t need any special software or expertise, either.
In your PJs at 3am? Not a problem. Just grab your laptop and get stuck in. Spare 20 minutes between meetings? Fine, fine, fine. Just login, choose the page and start typing. Just staggered in from the pub, with a brilliant new vision for your company involving wild lions and a fleet of bendi-buses? To be honest, it might be best to write that one down and have another look in the morning, but at the end of the day, if you want to put it on your website, you’re the boss. It does sound like a fairly spectacular idea, after all.
While the IFA Life article does say that such “brochure websites” are fairly low maintenance in that they only need to be updated occasionally, it does still pay to keep things fresh. There’s no need to re-write your entire site every few weeks, but keeping an eye on your content and making sure fresh information appears fairly regularly does still pay dividends - it keeps your clients interested, and can also help with your search engine rankings, too. In these financially turbulent times, IFAs should be keeping their finger tightly on the pulse, and what better way to reflect your awareness than through your website?
Like we said in our last blog, more and more people are turning to Internet websites for information and advice, including older people with money to invest, which is also highlighted in another article on IFA Life’s site, so the decision to get a website for your company is definitely a smart one.
